![]() ![]() I’ll also discuss the importance of understanding why and how long we want our users’ attention, in order to make sure we create products that are meaningful and in line with users’ best interests. I’ll cover some of these tactical design elements. ![]() This is critical, we won’t have users if we don’t have their attention. However, we can incorporate meaningful tactics into our design to ensure we grab users’ attention. ![]() If we factor in perceptions of dwindling human attention spans, we might speculate capturing and holding users’ attention is based on luck as much as sound design. We face many competing interests for users’ time and attention. He also discusses the need to understand why we want to gain users’ attention as well as what our users’ needs are. In this article, Victor Yocco covers specific tactics with supporting research that are bound to help you design for attention. We must effectively design to gain and hold users’ attention in order to have them use our digital products. ![]()
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